It
is a fact that many websites let themselves down because they are not useable
and do not fit their intended purpose.
Web Design should have a common sense approach. Your average visitor doesn't want to spend valuable time trying to work out where to go to find out what they want. This makes for a frustrated visitor who is likely to go elsewhere. If it's too hard people just won't use it.
At Simply4Web, usability and clarity are the most significant part of web design - nothing important should be more than three clicks away and the website should speak your user's language. It should be obvious!